AI Transformation Consultancy · Amsterdam

Make work exciting, make businesses unstoppable

The terrain is wild. We help to determine your path with AI, and make it happen together. WAIMAKERS guides companies on AI, learning, leading, and making transformation inevitable.

Begin Your Journey See Our Transformations

WAIMAKERS — atmospheric mountain landscape at golden hour

8.9/10

Client satisfaction

3000+

People trained

400+

Projects delivered

250+

Companies served

Trusted by leading organizations

Our approach

Learn. Lead. Make.

We train, shape strategy, and make it happen. This is how we realize our vision: building a world where AI isn't something people fear or fight - it's simply how they do their best work.

Learn

Educational programs for companies

Build AI literacy and capability across your organization through customized, hands-on training programs that turn skeptics into champions.

AI Champions Programme
Agentic Way of Working Programme
E-learning modules
Custom workshops

Featured case

Pentland Brands

150

AI Champions

1,400

employees to reach

30-40%

GTM reduction

Read Case Study →

Lead

AI transformation strategy

Determine your company's course with AI. Define your vision, identify high-impact opportunities, and create a roadmap that aligns AI with your business goals.

AI strategy development
Use case identification & prioritization
Transformation roadmaps
Executive workshops

Featured case

Parcom Capital

25+

Companies

100+

Leaders

€4B+

Portfolio

Read Case Study →

Make

Realizing the strategy

Move from strategy to reality. We build, implement, and scale AI solutions that deliver measurable business impact.

AI implementation
Custom AI tool development
Process automation
Pilot projects

Featured case

Nederlandse Loterij

€1.4M

Value

90%

Adoption

3.4h

Saved/week

Read Case Study →

See us in action

This is how we work

Why work with us

AI lunatics

We live and breathe AI every single day; we try every new tool and technology. That obsession means we translate the latest AI developments into real business impact for your organization.

Delivering excited people, not reports

We don't hand over a strategy deck and walk away. As a matter of fact, we try to find better ways than ordinary decks, like real-time dashboards, for example. We work alongside your teams until they're genuinely excited and confident to use AI in their daily work.

Extreme customization

Since AI is so new for many, and the opportunities can be hard to imagine, we put a lot of effort into customizing our work, so that people clearly see how it benefits their own role and their organization, not a generic 'one size fits all' approach. This is how organizations unlock true competitive value with AI.

What our clients say

Trusted by leaders across the world

“Greg and the team did a brilliant job both inspiring our leadership team about the transformative potential of AI and showing us how to move forward with practical, high-impact steps. The biggest shift was realising that this isn't just about tools or software — it's about people, behaviours, and how we work.”

Chirag Patel

CEO, Pentland Brands

“With a team of 8+ AI experts, Wouter and the team helped us craft our AI strategy and then led hands-on execution across critical areas. From boosting our Paid Media conversion rate, generating insights from 60k+ reviews that saved us hundreds of hours, to supporting improved customer service processing time, their impact has been nothing short of transformative.”

Kelley Bennett

Chief Commercial Officer, The Step2 Company

“Greg and Wouter inspired our portfolio's leadership team with a clear, practical vision of AI's potential. Their session, attended by over 45 CEOs and chairs, provided hands-on demos that were directly relevant to our companies.”

Jo Thomson

Active Partnership Practice Director, 3i Group Plc

“While understanding the constraints of a large corporation, Wouter is able to combine deep strategic business acumen with a very hands-on mindset to help accelerate growth and efficiency.”

Pierre Tannoux

VP of Marketing, CX Digital Transformation, Henkel Adhesives

“Thanks to the AI solution implemented with the team, we anticipate a 20-30% increase in efficiency across CV handling. Improvements in formatting and evaluation processes have saved us valuable time and boosted accuracy.”

Bart Wille

CEO, BlueTrail

“What makes them so strong is their practical and hands-on approach. What sets them apart is their strong focus on concrete applications. Inspiring and very accessible.”

Ingrid de Swart

COO/CTO, Lid Raad van Bestuur, a.s.r.